It is true that we change the existing 成语 into witty sayings, and u can see it in many ads. It can express ur meanings in short but really effective and favorable, but in recent years, many Chinese experts have protested against the witty sayings, afraid of misleading the young gernerations who r not educated enough to discern between right and wrong. And the new 成语, I think, is hard to coin, for 成语 have their all origins and is the classical Chinese expression to some extent, few people have the ability today, if one has, it's almost impossible to be confirmed and agreed by the whole nation.