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In my opinion,Ｉbelieve that many people want to learn it for these reasons:
1. China is a very large country, and it will give companys a lot of profit if they have people who can speak Chinese and can sell their products in China, as the consumerism will be large there.
2. The beauty of Chinese. In my opinion, Chinese is a very unique language. it's one of the most oldest most used languages in the world.
3. The challenge. Chinese in some ways is challenging, and many people (Including me) like a good challenge like Chinese, In the end it'll help us make new friends, and gain busyness.
I hope this helped!