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the demands of the market and the quality of the new product.
In technical sense, market for any product is set of actual of potential buyers, so, if you feel that that market for product exist you need product promotion strategies to create product awareness.
I think it should be customer attractive. Because apearence is the most important thing as well as quality of product additionally it should put in to market in reasonable price.
I guess the most important factors to promote your products is passion , aspiration and inspiration . When your inspiration meets your passion , miracle happens .
Achieve target audience)
@Yaroslava: But we assume that target market exists, how to attract target audience? I think I need more inforamtion on product to post more specific response.
I think sincerity is most important, and having a high quality product is most important.