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“offer magazines to groovers, and games to couples”
Maybe it's Austuralian slang and it mean dancers, I am not sure though.
Groove is a slang:
1. Slang- A settled routine: got into the groove of a nine-to-five job.
2. Slang- A situation or an activity that one enjoys or to which one is specially well suited: found his groove playing bass in a trio.
3. Slang- A very pleasurable experience