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How understand what will people like?

Besides the main working duties I work as a SMM manager making page of my company which offer architectural projects and construction from wood. Rather it is the lovest part of my work. I observe for readers. What post was liked them what kind of not. I understood that I can't predict them reaction. Sometime I'm making post with think that It would be bomb and this post would give many-many likes, but in real life this post is stayed unnoticed. Another time I just put some joke in my opinion It isn't funny but this post is giving a lot of likes and many shares. Maybe psychologist say lies us that know human psychology...

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