Recommendations
Taking all the factors mentioned into account, I would make the following recommendations:
• Do not use Photoshop in beauty advertisements and show only normal people using the product, no one believes this kind of advertising.
• Fines for companies that phone again and again with the purpose of disturbing their consumers when they choose to change into another company.
• Do not be influenced by technology, all companies try to trick you saying that what you have has been improved and you should buy one if you want to be part of the society.