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What is the definition of "Sales Pattern"?

Is signing franchise agreements with distributors a kind of company's sales pattern?

For learning: English
Base language: English
Category: Other



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    A sales pattern or forecast is a prediction of the future sales of a particular product over a specific period of time based on past performance of the product, inflation rates, unemployment, consumer spending patterns, market trends, and interest rates. In the preparation of a comprehensive marketing plan, sales forecasts or patterns help the marketer develop a marketing budget, allocate marketing resources, and monitor the competition and the product environment.

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