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Its repeated attempts at software differentiation were not well received,

Its repeated attempts at software differentiation were not well received, however, and Motorola’s various iterations of its custom “MOTOBLUR” user interface were often the focus of complaints among users.

what does software differentiation and various iterations mean? pls kindly give me the detailed explanation, I got headach every time I read this. :(

For learning: English
Base language: English
Category: Language

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    "Differentiation" is the goal of every maker of a product. They all want their products to seem different from their competition. The act of doing this is differentiation. To iterate means to do something over and over again. Motorola attempted again and again to make their product different, unique.

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