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Why does Macdonal's slogan go like this?
I notice that in Macdonal's slogan "i'm lovin' it" they use "i" and "lovin' " instead of "I" and "loving".
Why? Just for looking cool and different? In order to attract teenagers?
Why? Just for looking cool and different? In order to attract teenagers?
Additional Details:
Additional Details:
And I was told by grammar book that "love" can not be used in progressive tense.Share:
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Some stative verbs (like, love, etc.) can be used in the progressive if the meaning is something like more and more.
For example:
Mona: I want to tell you something.
Tom: What?
Mona: When I first met you, I didn't really like you.
Tom: Really?
Mona: But the more I know you, the more I am likING you.
*****
Maybe we can say that McDonald's slogan means something like:
I am lovING the food at McDonald's more and more every day.
For example:
Mona: I want to tell you something.
Tom: What?
Mona: When I first met you, I didn't really like you.
Tom: Really?
Mona: But the more I know you, the more I am likING you.
*****
Maybe we can say that McDonald's slogan means something like:
I am lovING the food at McDonald's more and more every day.
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