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paypal mafia

I came across this phrase paypal mafia. Isn't mafia a bad word? How come it's used to refer to good people?

I saw it here http://en.wikipedia.org/wiki/PayPal_Mafia

Could you give me some other examples of bad negative words used in a positive way like this?

Thanks

For learning: English
Base language: English
Category: Language

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    Best Answer - Chosen by Voting
    in this case "mafia" is used as a synonimous of "bunch of people"
    according to the link you've posted this bunch of people were founders or early employees of e-commerce service PayPal before founding a series of other technology companies
    so probably this phrase was coined by dealers from "traditional commerce" and for this reason used in derogatory way

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