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How does one define/describe moe?

So moe is in anime, being the cutesy girls and what not. But when I try to explain this to some friends, they don't quite understand. What is a good way to describe it? and what are some family friendly clips/pictures that I can use to give examples?

For learning: Japanese
Base language: English
Category: Culture

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    Moe is a Japanese term used in connection with manga or anime to describe something precious, usually (but not always) the ideal of youthful and innocent femininity. Written with the kanji for "to bud or sprout" (萌), the concept covers a range of ideal behavior for youthful female characters in manga or anime. To be moe, a character can be eager or perky, not overly independent, and call forth a desire in the viewer to protect them and nurture them. The term is also used to describe any preciously cute item; there is an animal mascot character store in Tokyo called Moe.

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