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what does the “frame” mean in the sentence?

So effective leaders frame first and give facts second. Take the example of Citicorp, the parent of Citibank in the 1990s. In 1993, following the banking crisis that began in the late 1980s, Citibank was in trouble. Citicorp Chief Executive Officer John S. Reed launched a five-point turnaround plan, a key point of which was to increase the bank’s capital base.

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what does the “frame and reframe” mean in the sentence ”Language not only frames, but can reframe.“?

For learning: English
Base language: English
Category: Language

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    Best Answer - Chosen by the Asker
    To "frame" something is to make something mean what you want it to mean. As the comment says, it's like putting up the borders that people will think about something inside. It's a fairly complex idea. An example of "framing" might be a politician using specific words to make people think certain things about an issue.

    A great example of this is the "War on Terror" in the United States. Presidents and other politicians use that phrase in order to get support for the finding and punishing of terrorists. They use words and phrases in their speeches to frame the search for terrorists inside this "war on terror" idea. Then, any of the facts or information they provide about the search for terrorists from then on also is thought about inside that frame of the "war on terror."

    Framing and reframing is really a matter of making people think, or perceive, what you want them.

    In the example of Citicorp, the bank framed the banking crisis not in terms of what they may or may not have done wrong, or the facts of the crisis. They instead reframed the issue from the bad news to this five-point plan, which gave their banking customers more confidence in the bank.

    Hope that helps! Good luck!

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