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what does "sign" mean? read?

Bernard Weissman, the young right- wing salesman who had signed the full-page advertisement in that morn?ing's Dallas News, had heard while driving in downtown Dallas with a friend.

For learning: English
Base language: English
Category: Language

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    He sold the ad that was running in the paper. He had 'signed' the client whose ad it was, or had gotten the client to sign a contract with his newspaper to run their ad.

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