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what does the “Aura Manager" mean in the sentence?

The hotel has an historic façade, in keeping with the area, but inside the feel is distinctly modern, with custom-made designer furniture, eclectic accessories and unusual works of art appearing throughout. An ‘Aura manager’ is on hand to cater to your every need, acting as a DJ, stylist, tour operator and private secretary in one, while the on-site restaurant offers a varied menu of international cuisine.

For learning: English
Base language: English
Category: Language

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    The author is making up a term for some kind of super "concierge".

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