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In this sentences. what the meaning of "give sound bites and organize photo ops" ?

 

We need to get media coverage for the grand opening of our store and attract as much attention as possible. I’ll be on hand to give sound bites and organize photo ops.

For learning: English
Base language: English
Category: Language

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    "Sound bites" are short, succinct sentences or slogans politicians or others in the media prepare. On the evening TV news you only get a few seconds and in newspapers you only get a sentence or two. So your sound bites should contain all the most important information you want to get across, but be short so you can be sure the media will report them. If you talk too long the media will probably just ignore what you say.

    Photo op is short for photo opportunity - an event where the media have a good chance to take photos of you doing whatever you are promoting.

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