I've never heard this usage. I do not know any verb "to cub" and neither does ahdictionary.com.
Can you quote more of the passage?
I think it's possible that there's a transcription error.
WARNING, WILD GUESS AHEAD.
In English it is sometimes possible to use a noun as a verb. For example, I know of a lawyer who advertises "Sensitive lawyering at sensible prices," and one can say "In my college years I waitressed during the summer."
"To cub" might mean "to work as a cub reporter." If so, the sentence might meaning something like this:
"Cub reporters get paid almost nothing. If you ask them "why do you cub," the answer is always the same. They cub for the opportunity to get experience in reporting."