I'm sorry I haven't seen this earlier.
I believe most (at least younger) people will understand what podcast is (sometimes spelled as podkast, but neither version is in the official dictionary). I believe the word poddaje (poddaja singular I guess) was invented by a famous showman and people tend to use it in some circles quite a bit. But it's less likely to be understood by wider crowd.
I'd use podcast as I haven't heard for poddaja until now. Interesting word, though.