As a hairdresser in a previous life...
Blonde refers to the shade of the hair, which is rated from 1 - 10, black being 1, lightest blonde 10.
Golden refers to the tonal qualities of the hair, these can be
Ash, Mauve ash, Gold, Copper, Mahogany,and red.
The tones can appear as different names depending on the product line, but the tones remain the same colour range.
Maybe too much information, but I promise you, this is the difference between blonde and golden blonde. :)