The rule for abbreviation of names is "follow the person's lead." Use whatever form of name the person himself used the last time he spoke or wrote to you. If his letter ends "Very sincerely yours, William F. Endicott," begin your next letter, "Dear Mr. William F. Endicott." If you meet him in person, and you need to speak first, begin "Mr. Endicott..." and he will probably say, immediately, "Willam." Or "Call me Bill." Err on the side of formality and let the person you're speaking too correct you. If the first meeting involves a friend introducing the two of you, "Danny, this is Billy," then you can use the name in the form the friend used it.