Digital Marketing Vocab | Advanced Business English | Master These Digital Marketing Terms

"The business's CPC was too high, so the marketing team reanalyzed their target keywords." What does CPC mean?

Cost per click - the price paid each time a user clicks on an ad.

Cost per customer - the expenses associated with turning prospects into paying customers.

Cost per conversion - the payment processing fee paid each time a customer buys a product.

"The business's retargeting campaign mainly involves Google Ads." What does retargeting mean?

A marketing strategy in which ads are shown to users who previously saw a business's ads but didn't show interest in the brand or product.

A marketing strategy in which a business targets users who have never seen the brand or product before.

A marketing strategy in which ads are shown to users who previously showed interest in a brand or product.

"We're revamping our CTAs due to poor conversions." What does CTA mean?

Call to action - a prompt telling users to take a certain action, such as fill out a contact form.

Call to activity - a prompt telling customers to do something, such as buy a product.

Customer time analysis - a statistic showing how much time customers spend on a website.

"Our organic reach was very strong last month thanks to two viral videos on TikTok." What does organic reach mean?

The number of users who see sponsored social media content posted by an influencer.

The number of users who see a social media post without paid promo or ads.

The number of users who follow a brand account after seeing a post without paid promo or ads.

"The website has a high bounce rate, so we're considering major changes to the landing pages." What does bounce rate mean?

The percentage website visitors who leave a website after viewing just one page without engaging further.

The number of website visitors who put items in their shopping cart but don't make a purchase.

The percentage of website visitors who view three or fewer pages before leaving the site.