I agree that both are important.
However, you need to have a background that demonstrates or proves your capabilities.
For example, if you were a graphic artist, you can always say that you have strong skills in "web design."
BUT......You should also have the background to prove this.
This is what internships are for; an internship is a job specifically for college grads/ students, so that they may have experience/background prior to applying for a job. If you have participated in an internship, be sure to mention how this internship validates your strongest skills/capabilities.
Otherwise, make sure you mention as much experience you have that would be relevant to the job.