This discussion is aimed at upper-intermediate and advanced students who will explore the cost leadership strategy used by IKEA to stay ahead of its competitors. We will analyse this strategy from different perspectives. Analysing case studies is a useful tool in language learning because it provides learners with authentic examples of language usage in specific contexts. Additionally, it helps learners to analyze and interpret information, fostering critical thinking skills. Materials will be given to prepare you for the class.

Learn how to express your opinions using real-life case studies. Use criticial thinking to deepen the discussion with other participants. Learn specific business vocabulary based on a business topic.