If you thought social media was just a place for viral dances and cat photos, think again. Popular influencers on apps like TikTok and YouTube have been boosting book sales with their videos. And many are watched by millions. The BookTok community on TikTok has been influential in encouraging users — who are often young people — to buy real books in bookshops. But a survey from 2022 found that YouTube is actually the most popular place for young people to discover new books on social media. The survey was done in November 2022 by Nielsen Book Data. It found that in the UK, 34% of people aged between 14 and 25 used YouTube — which is known for its BookTube community — for their book ideas. TikTok was used by 32%, and 27% went to Instagram to find out about new books. Some reports in recent years have said that young people are reading less than ever. But according to The Guardian, people in the 14 to 25 age group bought around 61 million books in the UK in 2022. This was 18% of all books bought. And it's not just social media where they're finding reading recommendations. The most common way to discover new books is by talking to friends. Forty-one percent said they do this, while 35% find out about their books by visiting bookshops. The survey also reported that fantasy action and fantasy adventure stories are the most popular among young people.