in hebrew we call @ - strudel, you know, like the pastry ,because it resembles the wrapped up dough of the pastry... but if you want to speak proper hebrew, like a geek, without using foreign words, you'll say כרוכית , kruchit, which is the hebrew name for strudel. karuch-כרוך- means wrapped up. that's it... love those kind of questions!
jonie.