what is a premiumisation strategy?
what is a premiumisation strategy?
Our premiumisation strategy, incorporating systems, services and products, is enhancing consumers’ lives, whilst creating additional value per consumption moment.

Question

what is a premiumisation strategy?
what is a premiumisation strategy?
            Our premiumisation strategy, incorporating systems, services and products, is enhancing consumers’ lives, whilst creating additional  value per consumption moment.

Answer

'Premiumization' is not a real work, nor is it even desirable.  It's a new 'buzz' word, a new fashionable concept.  
'Premiumization' seems to mean to create a premium service or product, i.e. one of exceptional value or quality - or at least one that is believed to be of exceptional value.
There are all too many products which have 'premium' on their label just to raise the price.

Ne manquez pas cette occasion d'apprendre une langue depuis chez vous. Découvrez notre sélection de professeurs de langues expérimentés et inscrivez-vous dès maintenant à votre premier cours !