To reframe means to look at something differently. I would say, "let's reframe the issue" if I wanted to have you look at something from a different point of view. '

I'd guess its main use would be in an active way, more than just looking. . We are now stuck onthis question. Let's reframe it as a competition to the best answer. Yes, an idea of looking at it differently, but to me more of a call to action, rewrite, recouch, redescribe, reexpress to get an action. . The suggestion was totally unpalatable to the audience as originally expressed, but reframed in the second telling more as a opportunity to prevent future problems, it received a warm reception.

To think about or describe something in a different way.