performative consumer What does "performative consumer" mean in the following text? Does it mean "theatrical consumerism" or "practical consumerism" or something else? Text: The economic and political climate was also ripe for this sort of collaboration between art and advertising. The art market had picked up due to the monetarist policies of the Reagan administration and figurative painting enjoyed a timely renaissance. Economic prosperity had also facilitated the emergence of the sort of performative consumer previously discussed, a consumer who was able to make a display of cultural capital through the acquisition of upmarket branded goods, and these included works of art.