What does 'leads' mean exactly in this sentence?
I help serviced based entrepreneurs build magnetic personal brands in order for them to create leads in their sleep.

I looked it up in the dictionary, but I still can't get what 'leads' means.
Could anyone explain it to me?
Thanks in advance.

Question

What does 'leads' mean exactly in this sentence?
I help serviced based entrepreneurs build magnetic personal brands in order for them to create leads in their sleep.

I looked it up in the dictionary, but I still can't get what 'leads' means.
Could anyone explain it to me?
Thanks in advance.

Answer

In this context, "lead" is a noun meaning "information that may lead to new business."

The Oxford Learner's Dictionaries are an excellent, online resource.

https://www.oxfordlearnersdictionaries.com/definition/english/lead1_2
in business
​[countable] a person or thing that may be useful to you, especially a possible new customer or business opportunity
The marketing campaign generated hundreds of new leads.

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