THEX.
Today I met a girl I haven't seen for years and after some small talk she told me a story that shocked me. She worked for marketing company for two months till she found a permanent position in a personnel agency and there they were told that anything can be sold if you place word THEX next to the item. So I decided to verify this statement and have written this note.
If there are more than 100 views below it then the hypothesis which my friend told me about is correct.