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10 Common Words and Terms used in the Advertising Business
Advertising
1 advertisement (n.) item of publicity for a product or service, in a magazine, on TV etc
2 ad (n.) / advert (n.) -- abbreviations of advertisement
3 advertising agency (n.) company specialising in producing and placing advertisements for clients
4 billboard (AmE) (n.) signboard, usually outdoors, for advertising posters; hoarding (BrE)
5 classified ads (n.) small advertisements in magazine or newspaper categorised by subject
6 eye-catcher (AmE) (n.) something that especially attracts one’s attention - eye-catching adj.
7 features (n.) special characteristics or functions of a product, usually leading to certain benefits
8 prime time (n.) hours on radio & TV with largest audience, esp. the evening hours
9 promote (v.) to (try to) increase sales of a product by publicising and advertising it
10 target (n.) objective; what one is aiming at: e.g., target audience
2018년 7월 2일 오후 12:01
댓글 · 2
1
Thanks, Richard. Here is an example of 4&6. placed by the freeway in the US: "If you lived here, you'd be home by now".
I saw it in a film and it gave me a chuckle.
2018년 7월 2일
1
Thank you
2018년 7월 2일
