Spaniards paint the town red

The city of Bunyol, in Spain, (or, "Bunyol, Spain") has a "Tomato Festival". Before this festival, the people will put big plastic sheets over their windows. The next day, they gather at the central square before noon and shout "Tomato! Tomato!" . In the afternoon, big trucks arrive and dump tomatoes. The people dive to them and start throwing them everywhere.

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What a clever title! Good job!