DEATH STAR “If Ive has learned to cope with pre-launch media fuss—snatched photographs of components, mockups of imagined goods—Abrams seems to relish it. As the event in California unfolded, he posted an image to Twitter using the hashtag #AppleWatch: a handwritten card (“Why do I suddenly have this desperate need to own a watch? Damn you, Apple!!!”) lying on a polished surface that seemed to offer the first glimpse of the interior of a new Death Star.” 1what is the meaning of "Death Star", {DESPERATE NEED}? 2THANKS Jonathan Ive and the Future of Apple - The New Yorker http://www.newyorker.com/magazine/2015/02/23/shape-things-come via Instapaper