come across Some people think that there's a TED Talk formula: Give a talk on a round, red rug. Share a childhood story. Divulge a personal secret. End with an inspiring call to action. No. That's not how to think of a TED Talk. In fact, if you overuse those devices, you're just going to come across as clichéd or emotionally manipulative. What does "come across" mean? Thank you.