A "goad" is a pole with a sharp point on it. It is poked at an animal, like an ox, to make it move. As is often the case, we can also use the word as a verb. To "goad" an animal is to poke it with a goad.
Figuratively, to "goad" someone is to get them irritated or angry in order to make them do something.
A similar expression is "to spur someone." People who ride horses sometimes wear boots with sharp-pointed wheels attached to them. The rider kicks the horse with the spurs to make it go faster. Figuratively, you "spur someone on" to make them go faster or work harder or do more.
The Latin word for a goad is "stimulus," and the English word "stimulus" means "something that forces someone or something to respond." It's usually used in a technical way. "The Minister of Finance lowered interest rates to stimulate the economy." "Behavorist psychologists try to explain human behavior in terms of learned responses to stimuli."