Yes it became wider in its scope and intensity. scope = the extent and area of the subject matter/topic that is covered by the campaign in this case. scope = the extent that something will cover in any situation. A court case, an inquiry, an investigation, a report, an experiment, a procedure, etc. "beyond the scope" "outside the scope" is often used to state that something will not be covered or is not covered or cannot legally be covered in a situation. The scopes of investigations etc and reports are often predetermined