Hello Hisun,
It is an idiom that means people can't believe something if they don't experience it personally, it extends beyond the sense of sight to include experiencing with other senses too.
For example :
A- Paris is a wonderful city to travel to.
B- I have never been there, I can't tell. Seeing is believing.
It means unless I experience traveling there I can't tell for sure that you are right or I can't believe you absolutely.