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Abstract to my term paper
This term paper is devoted to consideration of PR-trends and tools in the banking. The purpose of this paper is to study how PR-technologies and its trends develop in the banking.
The first chapter describes main trends in the banking industry and the main stakeholders. The second chapter is devoted to the analysis of trends and technologies in the communications. The third chapter of the project gives some details about the use of PR-trends in the banking sector. According to the results of the last chapter some recommendations were given for improving the bank's interaction with consumers. In the process of the study there were used such scientific methods as the analysis of the scientific literature, the synthesis, the comparison and the systematization of the data.
As a result, the study revealed some approaches to the customer’s segmentation of the banking products and services, banking global trends, PR- trends and technologies. In addition, some recommendations were given by author for the implementation of relevant PR-technologies in the banking environment. The main conclusions of the study allow to significantly expand the existing understanding on the promotion of banking products and services.
The term paper consists of 63 pages, including 3 chapters, the list of 75 references and the appendix.
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Who is a good lecturer?
I'm studying in university. Many of our lecturers are incredibly boring and incompetent. First of all, many of them often tell us how they smart and cool. And how stupid are a lot of students. It's really annoying. I consider, a good lecturer should try to do students better than they were before his lecture. Others give dull lecturers with soporific voice. It's reallu awful gor students because they want to sleep and find this object uninteresting. Another thing is where you must do really unbeneficial tasks because your lecturer doesn't want to find more interested task. Also many of lecturers choose their job because of prestige (if he is working in famous university) or a need to do at least something. I think it's a big problem of our education (I mean Russian because I don't know which education is in another countries). It's not about all, but about majority. In addition, a lecturer can be a good professional in his sphere but a bad lecturer.
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What scares you most about our world today?
My first thougt about the scariest thing in our world is a technological impact on people. When I go to underground I see many people who use different gadgets. Many of them play only for wasting their time while they go somewhere. Also I see every day as students "exist" in other world and often don't pay attention even interesting lecture. People communicate with each other in social media more frequently than in real life. They don't read something beneficial and prefer watch some photos and posts. It's really sad when you invite someone in a cafe and this person agree and all time prefer to watch something in the Internet but not speak with you. Our education is transforming in online education. And it seems to me that people soon would lose touch with each other and it's really awful for me.
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About books and memory
I'm afraid. Some time ago I noticed that I'm afraid for my memory. In my childhood I used to study many poems by heart. And I was so proud of my memory because I could remember more information (I mean poems and some texts in studybooks) than other people around me. I red a lot of books about all. Now I'm studying in university. And I became to read less than before because of my studying and job. And I noticed that I forget the books which I read. I don't know, may be it's usual situation for all people. May be it's problem of long-term memory or short-term memory. After all, I red some essay of the distinguished author P.Zuskind. He wrote that he can't remember any information from books a month after reading. The only thing got saving for me. It's his statement that books are not for memorizing but for making us better. It's amazing for me how some people can remember all details and names of heroes who were in books. But I know that experience which I get from reading is valuable for me in spite of everything)
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If you could have one superpower, what would it be?
There are many superpowers which we would rather have. The one of them is reading of the people's thoughts. It seems to be interesting and attractive because it's real possibility to know what every person thinks about us and world at all. We would know his secrets, motives, desires and so on. But when we dream about this superpower, we don't think how it's difficult to cope with tremendous flow of thoughts. Also we can collide with some lie - I mean, we will know all truth when this person is lying, for example. It's really awful because all people have skeleton in the closet which we are not ready to know.
Another interesting superpower is travelling through time. It's really amazing but... If I want to travel in my past, it will be catastrophical for me. I know that I have some event in my past where I wish to be always. It's not life - all my life will be unceasing moment. I can't imagine it...
Ok, if I could have one superpower I would choose the jorney through space. I'm studying in other city and tickets to my home are really expensive))) Also I would visit any places in world in any time. It's really cool!
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How are we going to improve this world?
I think every person can change this world. But you really must want it. Firstly, we can help people and animals. For example, many people need some help - people who are in hospitals, old people, disabled people, homeless people. But I understand that not every person can help people who terminally ill because it's very difficult. But there are many problems in whole world which you can decide if you would want. I suppose even a small thing can be beneficial for someone. I think it's not difficult to say someone a couple of kind words or, for instance, carry a bag. You don't need money for your helping - you have an enormous inner potential to do it. I'm sure if we simply are patient and kind, our world will get better.
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