Summary of "To Recruit, Colleges Use Corporate Book" A higher-education consulting firm EAB provided Houston Baptist University a new way to attract prospective graduate students. EAB identify potential applicants by analyzing current students' database and created a demographic and psychographic profile. This analytic method was used by retailers to find potential customers. Data shows that currently enrolled students had interested in boating, fishing and traveling, and many of them had children. Thus, Houston Baptist's new Facebook advertisement used a picture of a woman who is fishing with her kids. Another picture was of a woman who is checking flight times at an airport. By using this new advertisement, Houston Baptist received about 100 new application and enrolled 10-15 more people for the next fall semester. With current labor markets, people can find jobs without advanced degrees. Schools need a new way to find and attract new students. Colleges have used big data to target prospective students for a long time. But this is the first time to use a consumer marketing strategy. EAB is working with about 70 schools now.

Summary of "Why Do Women Shun STEM? It's Complicated" Data shows that fewer women work in science, technology, engineering, and mathematics. As a female engineering professor and background in humanities and social sciences, the author points out two reasons that cause fewer women to work in STEM areas. First, professors' opinion can influence students' career choices. Some bias toward STEM can lead students away from STEM. For example, STEM is only for people who like repetitive tasks. These impressions can have profound effects on students. Secondly, studies show that men and women have the abilities in math and science on average but women tend to do better than man verbally. As a result, women can get higher scores in language-related classes and tend to choose a major that they perform better. In my opinion, more and more people think STEM is good majors and lead to a stable career after graduating. With the development of technology, people need more computer or related skills in their workplaces. I am taking VBA and SQL classes now and these classes change my opinion of coding and STEM. Instead of working on repetitive tasks, good computer skills can help us avoid those boring steps and save time.

Summary of "Xiaomi's Lackluster IPO sends Warning" The fourth largest smartphone marker after Samsung, Apple, Huawei just launched its $4.7 billion initial public offering on July 10th. This price is lower than the expected range of investors. The stock fell 1.2% to close at HK$16.80 in their first day of trading. After that, the price fell about 5.9% while the broader Hang Seng Index rose 1.3%. The managing partners at GGV Capital said Hong Kong investors need some time to know about the company. Despite the setback, the founder of Xiaomi and Chief Executive Lei Jun still hold a positive prospect for the company and he pointed out that the IPO is the source of international expansion for Xiaomi. I think Xiaomi is a good example of entrepreneurial techonology firm. This new company only has eight years of history and has became the fourth largest smartphone maker company. It survived in the high competition industry and beated other homegrown rivals, such as Oppo and Vivo. The correct marketing strategies of Xiaomi help the company keep growing. Its previous expansion in India, Southeast Asia not only brought it a large new market, but also provided finance support to its product diversification strategy.

Summary of "Workers Welcome Wage Gains, But Companies Feel Squeeze" As wages raised in the past several months, the profit decreased because of the wage inflation. The average hourly earnings have risen at a fast pace and increased 2.7% in June from a year earlier. Although increasing wages encourage workers to have more consumption, some U.S. companies are still facing trade-related tensions and unable to pass along the labor cost inflation to their customers. That discrepancy partly results from the development of e-commerce business which forces companies to offer low price and free shipping options. Discount-store operators reported higher labor costs and lower earnings than expected in the first quarter. Economists at Goldman Saches predict that the earning of companies in the S&P 500 will decline by 0.8% for every 1% increase in labor-cost. Labor costs comprise 21% of revenue for industrial companies. Thus, the increase in labor cost would reduce more earnings to these companies. In addition, some industrial companies are facing labor shortages which mean they may be forced to raise wages to attract talents.

Summary of "Firms Push Dads to Take Paternity Leave" More and more companies offer new fathers longer paid time off. Nevertheless, new and soon-to-be fathers are confronting anxieties that come with parental leave. In a recent Deloitte survey of more than 1000 U.S. workers, one in three male worries that taking parental leave would cause negative impacts on their career. Now, Facebook Inc., American Express Co., and other companies are trying to change that opinion. These companies encourage managers to ask both future mothers and fathers when they plan to take the time off and encourage they take full terms off. Research also found that employees tend to be more productive and have fewer absences from work after they return from paternity leave.