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How to Stop Writing Boring Social Media Posts

Some people get very popular through social media, others can't go viral with their posts. The major reason for failure is that posts can't spark interest in their readers. Here are the best tips to stop being boring on social media.

Analyze the Length of the Text

There is a widespread opinion that a post shouldn't be too long. The problem is that an inexperienced writer can hardly define what ‘long’ is. Some readers can read large texts and leave tons of positive feedback. For others, something longer than a paragraph is already ‘boring.’ So, consider your target audience, as well as the peculiarities of social media you write for, and try to optimize the volume of your text.

Choose the Information You Present Wisely

This point includes two different aspects. First, you can't simply tell people what they already know. Even if you present some information that can be easily found on the Web, at least, add some uniqueness. This can be your personal opinion, some new conclusions you've drawn, etc. On the other hand, you can't bore your readers with the something they don't need. Remember that statistics show that almost all users share the information that might be useful to others (in their opinion), not the general knowledge. If you are a travel blogger, for example, you can add an interesting fact or two about the place you are describing. But don't write about the whole history of this place from the day it was founded.

Tell a Story

Storytelling is one of the most powerful tools for blogging. Although, if you want to include a story in your post, you have to do it right. The rules remind those of creating a story in literature. You have to create the setting, choose characters, and mind the structure of your story. As for the characters, it will be more interesting for your readers to write about yourself. But sometimes, you can tell stories about others, if you describe everything from your point of view. Your story should have an introductory part (that rouses the reader's interest), the main body, and the conclusion. It may seem too academic, but this is what any reader intuitively needs to understand any story.

Come Up with New Ideas

You can write about something over and over again. You can write series of posts about studies, time-management, traveling to some particular place, breaking a habit, nutrition, etc., or you can return to the same topic once in a while. But it is essential to see the difference between writing about the same thing and writing posts that look the same. Don't repeat your conclusions or ideas. If your post doesn't make sense without it, provide new evidence. After all, you want people to read more than just one post, don't you? 

Get Inspired but Be Unique

It is quite obvious that you shouldn't plagiarize other people's ideas, even if you discuss the same topic. The main way to avoid that is to write about your personal experience. For example, if you write a motivational blog about studies, you can write a review about using writing assistance on various websites, like But the way these services work for you will still be different from that of other reviewers, due to your lifestyle, the sphere of knowledge you write about, your schedule, etc. You also can cite profound researchers in your post. Just apply their findings to a particular situation you describe. Some bloggers try too hard to be unique. They reject reading others in order to create something new. This can turn out badly for you. People tend to reinvent the wheel. There is no guarantee that your ‘discovery' hasn't been made by someone else already. You have to know the sphere you work in and its major trends, so reading others is still very important.

Feb 23, 2018 4:35 PM
Comments · 1
In my opinion, most people misuse the social media in a wrong way in which we find some people share their emotions online as I think most of them are fake. Facebook emotions in some cases don't demonstrate the real emotions
February 23, 2018
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English, French
Learning Language