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Sed Yasimov
Community Tutor
What influences your decisions to buy?
When you have too many options, what do you consider the most?

Price
Refund policies
Reviews
Features
Popularity
Reach
Deals
Brand
Quality
etc.




May 4, 2020 4:12 PM
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Comments · 8

In my opinion, the crux of the question lies a lot on what you are buying:

When it's a service such as insurance, travel, education, lawyers, amongst others, I would go much on reviews, quality of the expert, their qualifications and proven skills and experience in the field, and I would also go on a personal recommendation if possible. The price wouldn't be so important here as I'd be wanting a very good quality service, obviously within limits.

If it's a product, say something like clothes, I'd be more interested in going to shops I know and that usually work well, taking into account my personal preferences in style, price, product quality and service and refund policies.

Whereas when I purchase durable goods say a home appliance, household goods amongst others, I would go more for a well-known brand, that was reliable, checking technical features and a company that offers a quality service, technical service and refund policy as I would want it to last a long time. Price would be important too but balance is key here.

I hope this helps:)

Are you studying a course related to customer service. marketing, sales, brand loyalty or was it just a general question?
May 4, 2020
I look at all the ads giving reasons why their product is better than product A, and then I buy product A. That is, I learn from competitors the product that they are all comparing themselves to. If they are all comparing themselves to A, then I figure A is a good, safe choice.
May 4, 2020
Hey Tinnu, thanks for taking the time to answer.
It was a general question and I am also very curious what people think. In my opinion, most of us try to balance, but there is always one aspect more important than the others. Often we take decisions unconsciously and we never ask ourselves why did I actually buy that, when there were many other options. I agree with you, it does matter what the product or the service is, but you know I think in the end we have specific values that shape us as a customer. Also sometimes happens that we buy unnecessary things.
May 4, 2020
It is difficult to give only one answer, because there are at least three important answers for me:
Features, Quality and Reviews.
But the most important, for me, are the Features.
May 4, 2020
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July 23, 2020
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Sed Yasimov
Language Skills
Bulgarian, English, Spanish, Turkish
Learning Language
Spanish