In my country (Colombia), it isn't common that men put makeup. Sometimes, I see men in tv shows who put makeup and it's quite weird.
Everyone is free of doing whatever they want if that doesn't affect anyone. And man's makeup is one example of that.
But, in my opinion, a man shouldn't put on makeup because if he wants to look better, it has the opposite effect due to the fact that it makes him look like a woman. I don't mean women look bad. I mean, man who looks like a woman is weird.