Brick-and-mortar store has become the powerful competitor of online shops by means of shopping habits. After analyzing the major differences between online shopping and conventional retail, the paper concentrates on the strengths and weaknesses of e-retailing. Came up with two representative websites, Taobao and eBay have already been approved by the features of convenience, security, well-established system, saving time and extensive information The successful management has contributed to the reduction in risk of shopping online and made the shopping websites improve the shortage existed to better serve consumers. E-store meets the needs of fast living and brings the idea of electronic shopping, which will become the tendency to develop the economy in China. It is essential to treat the new type of business as the tool to control the economic market in the near years.