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lily
My friend have given me the following ideas to improve my marketing. What other ideas do you have?

How to do international business: 

1) Set up a website: 
It has to be good for Google first(SEO), then nice to look at. 


2) B2B network platform: 
To be a paid member of well-known B2B website(such as Alibaba) is much more effective than the free B2B website. 
As a buyer, Alibaba is great, but as a seller, you have to be there, but it is not so good, Because everyone can see not just you, but also all your competitors. 

3) Domestic foreign exhibitions: 
Exhibitions are slowly dying,the internet has replaced them, so a good web site is much more important. 

Traditional ways of marketing: 

1)Advertising in newspaper, magazine. 

2)Look for telephone books on the internet, and collect names and addresses from them,then write letters to them, and include maybe a small catalog of your products.Don't use emails, it gets dumped in spam too easily. Use typed letter, It costs more to send, but much more likely to be read.Email might cost nothing, but you also get almost zero return. 

3)Phone call. 
Phone each customer first, asking for the owners name or the purchasing managers name, so you could personalise each letter. 

I'd like to thanks my new friend here who shared these ideas with me.谢谢! 
If you have a better idea welcome to follow up! 

Oct 30, 2012 7:38 AM
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Comments · 4

do not use direct marketing all time , its boring sometimes for some customers

try to Linking features with the customer's need

in the facebook but one game Includes some question about your poducts as
In any year was the opening of the exhibition
How many varieties available
What are the colors of the logo
What symbolizes logo
 These questions raise the client draws view


you can put funny pic then ask them : who can write funny comment , the person can  he will be won and the gift one of your products this  way can help you to add more fans , and many people know your page FOR FREE

October 31, 2012

Thanks for the detailed advise.

October 31, 2012

I have used facebook but without advertising it seems not affective at all or maybe I just don't know how to use it properly, I will try instagram, thank you for your advise. I'm interesting in cost-free way to marketingCool

October 31, 2012

Hello Lily,

You have written good general ideas but it depends on the market your business is.

It is very important also to analyse the traffic in your website in order to improve and optimise your organic SEO and advertising on search engines.

Build and mantain a blog with fresh and atractive content is also a good idea for building a community, to get more traffic to your website and improve your search engine positioning.

Optimise your website for mobile devices like smartphones or tablets is essential too.

Another important subject is the customer data and leads management, try to convert visitors to leads as much as you can. But take into consideration the regulations about personal data.

 

These are only some general examples. Do not forget the most important thing is that every effort you make on marketing must be planified and measured.

October 30, 2012
lily
Language Skills
Chinese (Mandarin), English
Learning Language
English