Rather say AMERICANIZATION or Californication -Like the song of Red Hot Chili Peppers- the Hollywood goods which are exported to the entire globe. This culture is emerging other cultures under the umbrella of Globalization.
I’m not against the positive influences but I’m against the new tendencies that endeavor to resume all the western culture in McDonalds or Blue Jeans. I see that there's no way to avoid its huge effects. So, it would be better to filtrate what comes from other cultures and let our youth be effected by its advantages than by its dark side.