Georgiy,
Yes, I would understand the answer.
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to be in......to be in fashion, to be popular
example:
Fashion experts say pink is very in this year, but for those who want to be different, so is punk.
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to be now....to be new and exciting, the latest thing.
example:
Pink laptops are very now.
In reality, there is huge demand for pink laptops, by girls, and by some boys as well.
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