Privet Sergey. You really need to post the full sentence.
A benchmark is a standard, or a set of standards, used as a point of reference for evaluating performance or level of quality. Benchmarks may be drawn from a firm's own experience, from the experience of other firms in the industry, or from legal requirements such as environmental regulations.
Rephrased: The director indicated what company standards the individual salespeople would be provided with for the evaluation of their performance.