Some questions about "Marketing Management" I am reading a book which is named "Marketing Management " worte by Philip Kotler Text: A human need is a state of deprivation of some basic satisfaction. People require food ,clothing,shelter,safety,belonging &esteem. These are not created by society or marketers. They exist in the ver texture of human biology&condition. What does "deprivation" in here ,anybody can help me,thanks
Sep 19, 2012 1:14 PM
Answers · 4
1.deprivation - a state of extreme poverty 2.deprivation - the disadvantage that results from losing something 3.deprivation - act of depriving someone of food or money or rights; "nutritional privation"; "deprivation of civil rights"
September 19, 2012
Deprivation means that you're lacking something, that you don't have it, like food or shelter, for example
September 19, 2012
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