Some questions about "Marketing Management"
I am reading a book which is named "Marketing Management " worte by Philip Kotler
Text:
A human need is a state of deprivation of some basic satisfaction.
People require food ,clothing,shelter,safety,belonging &esteem. These are not created by society or marketers. They exist in the ver texture of human biology&condition.
What does "deprivation" in here ,anybody can help me,thanks