What does the slogan "I'm loving it" mean. Why not simply "I love it". What's the difference?
Sep 27, 2012 8:14 PM
Answers · 4
I'm loving it = a kind of slang expression for: I love this so much and I'm really enjoying myself. Of course. "I'm loving it" is grammatically incorrect. But, hey, it works here, doesn't it?
September 27, 2012
Corporations seem to love this sort of thing: "Toys Я Us" being another hateful example!
September 28, 2012
The only reason I can say for the difference is to create more emphasis on how much you like ... or in this case love the thing or situation. To show excitement. Hope that helps.
September 27, 2012
It's just a slang phrase that was adopted as a McDonald's ad tagline. Not sure where the original phrase came from, but it sort of "paints a picture", more active, like Dulcie said, more emphatic, on this verb that is mostly inactive otherwise.
October 4, 2015
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