"Sha ba doo bee, touch! Heeeen Siiin!"
(HENSHIN = 変身 = transformation）.
This pharse comes from a popular TV series in Japan that uses special effect ; "仮面ライダー ウィザード" .
When the hero transforms himself, he uses the special belt. The belt itself talks "シャバドュビタッチヘーンシン” "ヒー、ヒー（火、火）" and so on :)
After first air-play of this series this pharase became famous suddenly, and many people twitter with amusement!!