Generally, traffic on the bridge is very heavy at/during rush hour.
Last year, traffic on the bridge was (generally) very heavy at/during rush hour.
Yesterday, traffic on the bridge was very heavy at/during rush hour.
Today, traffic on the bridge has been very heavy at/during rush hour. (reported during or soon after rush hour)
Today, traffic on the bridge was very heavy at/during rush hour. (reported later in the day)
Today, traffic on the bridge will be very heavy at/during rush hour. (reported earlier in the day)
Tomorrow, traffic on the bridge will be very heavy at/during rush hour.
In the future, traffic on the bridge will be very heavy at/during rush hour.